is a complex agenda. It is exclusivity combined with durability. It is producing in Denmark to minimize the footprint from CO2 and at the same time preserve the craftmansship. It is to avoid harming the planet we live on by chosing the best raw materials and processes of production.
We design to secure that our clothing is ready for a long life. Both first hand and second hand. That is slow fashion.
Exclusive. Durable. Or Slow Fashion? For us, the words are belonging to the same piece. We do not follow the hectic pulse of fashion with four collections a year. We don't just press the production button when a shirt is sold out.
We produce our ideas in limited editions and in a quality and with an expression that are made for lasting. For us, design has no expiry date.
Transport is a major part of the environmental impact of clothing production. We have minimized CO2 emissions by producing exclusively in Europe.
We cut and test all models at our own sewing workroom in Denmark. The knit is produced in West Jutland, and the individual parts are sewn together in Poland and Lithuania.
Short working distance to the production sites makes it easier to control working conditions. The goal is to create clothes that have a long life and where all qualities used in the company's food chain are produced ecologically and sustainably.
DESIGN WITHOUT BORDERS
With the low numbers in which we produce our designs, unsold goods are an exception. But when it does occur, we don’t discard it. Instead, it is donated to the Danish NGO, Designers Without Borders, which sells clothes at events in South Africa.
The surplus is used to help young women get an education and a platform in life so that they can act as role models. DUG - Designers Without Borders - works 100 percent sustainably and is also supported by the Ministry of Foreign Affairs through CISU.
AIR YOUR SHIRT
Save on washing and protect the aquatic environment by venting your sweater outdoors. The need to wash can be lessened by letting the wind clean the fibers.
If the shirt has just got a stain, there is no need to use the washing machine. Just wash the stain, hang the shirt dry and save the environment for large amounts of waste water and residual soap. Less washing also means less wear on the clothes so you can use them for longer.
A large part of the CO2 footprint in the textile industry comes from clothes that are disposed of too quickly.
He could never dream of saying it himself. But he is probably Europe's best knitter.
Because there are those who can figure out how to operate a machine and put on new color keys. And then there is Jesper. He has a very special intuition and knows the answer to our questions almost before we can formulate them. His sense of yarn is coupled with a technical insight and an almost organic understanding of the machines he works with.
Jesper is the man behind our knitwear, and one of the last in Denmark to do the craft.
THE GREEN OBJECTIVE
Every time we choose a raw material or make a new cooperation agreement, the requirement for sustainability is crucial.
Today we work with three agendas: The clothing must be produced as locally as possible.
It must be of a design and of such a high quality that the clothing will have a long life.
It must be produced without harming the environment.
Today, all our fabrics are Oekotex certified and a growing part of the materials is organically produced. The goal is to achieve 100 percent sustainability. From yarn to neck mark and the way we pack and ship the goods.